Audience of Our Media Product

I believe that the audience for our media product would be aimed at teenagers from 15+ as although only the opening is seen, the film has the potential to be quite spooky and scary.
Guidelines for film classification have been split into sub categories/boundaries, these are; discrimination, drugs, horror, imitable behaviour, language, nudity, sex, theme and violence. Each of these categories have a guideline depending on how prominent etc the sub categories are.
Within our film, there may be drug use however not strong promotion or strong drugs. Also, there may be some degrees of violence/horror which are not suitable for younger viewers.

Addressing/Attracting the Audience

In order to attract the target audience for this film, it would be screened in a similar way to the Blair Witch Project, by showing our film at small scale film festivals and film clubs in the surrounding areas. This should create a demand for the product which then could possibly lead the film to be promoted in small cinemas then possibly larger cinemas.
The film would be released during halloween as it fits with the film.

To attract the audience, there would be a film clip and posters which would be put up in the surrounding areas so that it creates knowledge for the product.

Representation of Social Groups

Representation refers to the construction of aspects of  'reality' such as people, objects, events, places etc.

Social groups can be represented in several ways, through their dress sense, stance, movement, speech etc.

Our film contains a group of teenagers which are represented by their dress sense, wearing jeans and hoodies which shows that they are teenagers as most adults do not wear hoodies. Also, their dialogue suggests the social group which they are linked to using slang like ‘bullshit’ and ‘shit’, this shows that they are teenagers as this language is rarely used as frequently by the older generation. To continue, the shot of the group’s feet show that they are all wearing trainers which are commonly associated with the younger generation.

Mise-en-scene

Mise-en-scene is the visual scene of the shot. It is anything/everything that is involved in the frame of the scene.

• Set Design
• Lighting
• Props
• Costumes
• Acting

Set Design:
The set design is all the scenery in the shot, this allows to see and understand what kind of place the scene is in. It also can show different colours which can emphasise the characters characteristics/mood.
Our set design was in 3 different places:

• The train station

• The church yard

• The creepy swing field

Lighting:

This can portray many different things in a shot (lighting darker for villains). It can also show the mood of a character - dark/dull lighting for negative emotion and light for positive emotion. There are two different types of lighting - natural light (from outside/through windows) and unnatural light (any electrical lighting)

Our whole production is filmed with natural light as it is all done outside.

Props:

Props for productions/filming is anything which is used that has been brought in by the film makers for example; umbrellas, guns or picture frames which help to set the scene of the production.

Our film only has a few bags as props however if we were to refilm our film we would use other props such as tents and sleeping bags to set the scene of the film.

Costumes:

Costume refers to the clothes that the characters wear. Using certain colours or designs it can signify characters and make clear distinctions between characters. For example: if class is needed to be distinguished, "rich" clothing can be used for the rich and tatty old clothing could be used for the poor.

Our film had simple costumes as the only people acting within it were teenagers, this meant that they could be wearing normal clothes.

Acting:

Another aspect of mise-en-scene is the acting. There are many different styles of acting (melodramatic, naturalistic etc)

Film Classification for Isolation

In my opinion Isolation would either be a 12 or a 15. Based on the other psychological horror films which inspired our film it would probably be a 15 considering the language that might be used later on in the film and any themes which may disturb children under the age of 15. Our film would certainly not be anything less than a 12 as there is already evidence of swearing in the first two minutes. However it would not have enough swearing or graphic blood and gore in order to classify it as an 18.

British Board of Film Classification

The British Board of Film Classification (BBFC) is used to rate films so that it is clear who the films are aimed for. It is a non-governmental organisation, funded by the film industry and responsible for the national classification and censorship of films within the UK.



Universal: 

- Should be suitable for an audience of 4 years and over.

- Any violence/threat/horror will be mild/brief.

Parental Guidance:

- Films with this certificate are suitable for general viewing, however some scenes may be unsuitable for young children.

- Children don't have to be accompanied by an adult

- Mild bad language

- Sex references

- Moderate violence

12A/12:

- 12A is for cinema use only

- Unsuitable for very young children

- Moderate language

- Soft drugs

- Discrimination

- Moderate sex references/violence

15:

- May involve adult themes (hard drugs, strong language, moderate-strong violence, sex references)

- Possible mild non-detailed sex activity

18:

- No limit on bad language used

- Strong Violence

- Hard Drug Use

- Sexual references

- Strong sexual activity



R18:

- Graphic

- Can only be shown in licensed cinemas

- Can only be sold in licensed sex shops for adult viewing only

- Violence and sex activity is stronger than in an 18

- Can also contain sexual violence such as rape

3 Main Distributors UK: VUE #3

VUE Entertainment: is one of the UK's leading cinema groups.

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Facts/About:

• Launched in 2003 with 38 cinemas
• Now has 68 cinemas with 657 screens and over 140,000 seats
• Also has a 9 screen cinema in Faro, Portugal
• 13 screen cinema in Taipei, Taiwan
• 60% of the UK population living with 30 minute drive of a Vue cinema
• 121 of 657 sccreens are digital
• 108 of their screens are able to show the latest 3D films
• Aquired 15 cinemas over the years from other companys such as: Hoyts, Village Roadshow, Ster Century and Cinemark
• Tim Richards (CEO), Alan McNair (CFO and Deputy CEO), and Steve Knibbs (COO)
• Won the prestigious award for 'International Exhibitor of the Year' in 2005 at Cinema Expo

3 Main Distributors UK: ODEON #2

Odeon: is one of the UK's leading cinema groups.
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Facts/About:

• Founded in 1930 by Oscar Deautsch
• Acquired in 1941 by J Arthur Rank
• Odeon part of The Rank Organisation for a further 58 years
• Re-branding campaign in 1998 re-enforced ODEON's position as market leader in the UK
• "Fanatical About Film"
• February 2000, ODEON was sold to Cinven who merged ODEON and ABC cinema chains  (all rebranded as ODEON)
• ODEON sold to a consortium of investors early 2003 - WestLB, The Entertainment Group and Robert Tchneguiz of Rotch
• Private equity firm Terra Firma acquired ODEON in 2004 and United Cinemas International in 2004
• United Cinemas International: operates cinemas in Ireland, Spain, Germany, Austria, Italy and Portugal. UCI and thefilmworks cinemas in the UK have now changed their name to ODEON
• ODEON is now part of ODEON and UCI Cinemas Group

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• Recruiting, training and developing passionate people
• Creating exceptional teams
• Deliving exceptional service