Audience of Our Media Product

I believe that the audience for our media product would be aimed at teenagers from 15+ as although only the opening is seen, the film has the potential to be quite spooky and scary.
Guidelines for film classification have been split into sub categories/boundaries, these are; discrimination, drugs, horror, imitable behaviour, language, nudity, sex, theme and violence. Each of these categories have a guideline depending on how prominent etc the sub categories are.
Within our film, there may be drug use however not strong promotion or strong drugs. Also, there may be some degrees of violence/horror which are not suitable for younger viewers.

Addressing/Attracting the Audience

In order to attract the target audience for this film, it would be screened in a similar way to the Blair Witch Project, by showing our film at small scale film festivals and film clubs in the surrounding areas. This should create a demand for the product which then could possibly lead the film to be promoted in small cinemas then possibly larger cinemas.
The film would be released during halloween as it fits with the film.

To attract the audience, there would be a film clip and posters which would be put up in the surrounding areas so that it creates knowledge for the product.